Coldplay's 10 Rules

Last night, before Coldplay won three Grammys, 60 Minutes had a fascinating feature that took a look inside the band's creative process.  During one segment, Chris Martin gave Steve Kroft a tour of their Camden recording studio. Martin explained that it's their enthusiasm, more than anything else, that drives their success.  He also briefly went over a list of 10 rules they follow during the process of making an album. Upon taking a closer look at the segment on our DVR, we were able to fully transcribe the list.  Needless to say, we're inspired ::  inspired by their passion for what they do, their dedication to hard work, and their commitment to quality in producing the best experience possible for their fans. Here they are - Coldplay's 10 Rules, just as they hang in their recording studio ::
OKKEY RULES 1. ALBUMS MUST BE NO LONGER THAN 42 MINUTES, OR 9 TRACKS. 2. PRODUCTION MUST BE AMAZING, RICH, BUT WITH SPACE, NOT OVERLAYERED. LESS TRACKS, MORE QUALITY.  GROOVE AND SWING Drum/rhythm are the most crucial thing to concentrate on; diff. between bittersweet and science of silence 3. COMPUTERS ARE INSTRUMENTS, NOT RECORDING AIDS. 4. IMAGERY MUST BE CLASSIC. COLOURFUL AND DIFFERENT.  COME BACK IN GLORIOUS TECHNICOLOUR 5.  MAKE SURE VIDEOS AND PICTURE ARE GREAT BEFORE SETTING RELEASE DATE.  And highly original 6.  ALWAYS KEEP MYSTERY.  Not many interviews 7.  GROOVE AND SWING.  RHYTHMS AND SOUNDS MUST ALWAYS BE AS ORIGINAL AS POSSIBLE.  Once jon has melody, twist it and weird it sonically 8.  Promo/review copies to be on VINYL.  Stops copying problem, sounds and looks better. 9.  Jaqueline Sabrido, ns p c c, face forward 10.  Think about what to do with charity account.  Set up something small but really enabling and constructive.  Ref; j oliver fifteen
More information on a couple of references in the list: